Keyword marketing-the importance..
In the Field of SEO-Search engine optimization choosing keywords is one of the most important tasks. You should choose keyword wisely. Choosing keyword is not a guessing Game but it is an art.
Why to choose keywords?
As you probably aware of search engine traffic. Search engine traffic is very very important for success of any website. It is estimated that approximately 65 to 85% of traffic (average) coming from search engine (however is depends on how you promote your website).search engine is only way to create highly targeted traffic. You can improve visitor to sales ratio of your website if you successfully receive traffic from search engine. Or improve your revenue by attracting more visitors.
If you are selling Music CDs online. If your website is on top for key Phrase like “Music CD” on all Major search engines then just think how many people will search for Music CD in a day?? I think lots of. Now. This is the way you are getting visitor searching for Music CDs. However there will be lots of search in a day for term CD like
[1] Software CDs
[2] E-Book CDs
[3] Video CDs
[4] Game CDs etc…
But traffic coming form these terms is Meaningless for you to create sales. So your page should be relevant only for Key phrases like music CDs, audio CDs etc … so it will be better to choose Keywords related to your business rather than selecting randomly or blindly. I hope you will now able to understand importance of choosing better keywords
How to choose keywords?
There are lots of tools for choosing better Keywords like Nichebot, overture keyword suggestion tool, Wordtracker etc…First decide “what is your target market?” and then use these tools. Example you are selling E-books related to website design. Than you should first research how many people every day search for ‘Web Design E-books” go to Nichebot.com for that and simply search Web Design E-books. Nichebot will provide you count of last 60 days for this Key Phrase. We can see that Count for this key phrase is………..Or Go to Wordtracker.com site and search for this keyword Phrase and you will see related information on specific key phrase and you will be able to get information related to this keyword. Phrase.
They will provide you all related keywords
Example: For “Directory submission” you will see following related or nearly related Keywords. (This can also help to receive ONLY targeted traffic…)
Related term-count(average search in two month)
Directory submission-3978
Search engine directory submission-679
Search engine submission software directory-266
directory internet submission-163
directory website submission-159
directory engine search submission-133
directory submission services-129
Here is a list of top free Keyword research tools. visit it.>> http://www.seo-resources.inetzeal.com/top-free-seo-tools.htm the list include keyword suggestion tools,keyword analyzer tools,keyword density checker tools and lot more..
Now you have to decide which Keyword is less competitive for your website and you can easily reach on top. Based on that you should place these Keywords on your site..
Where and How to place these Keywords?
You are now familiar with keyword/key phrases. Now Question is ‘where to Put these keywords?” here are some places where you can place these keywords
[1] Meta tags
[2] Title Tags
[3] Through out the Description on the page
Meta tags:-
Meta tags are invisible for Visitor and as you might know search engines like Yahoo, Google, MSN are Not providing weight to them to rank your page. But still you can place your keywords in Meta title, keywords and description section.
Title Tags:-
This is very important place where you should place your keyword for better ranking in search engine. The main Keywords must be here for which you are optimizing your site. Try to include its synonyms Key phrases / keywords also to receive traffic of related keywords. Example you can create your title like this way
Buy Music CDs online: The shop for buying audio CDs online
You are including your two targeted keywords here.
Description:
After title tags this is also one of the most important section where you can place your keywords. But don’t go over bound .density of keywords/ phrases should be 7-10%. Otherwise search engines will consider it as keyword stuffing and your rank will go down rather than improving
Other places where you can place these keywords:
Images: –
you can choose name of images like music_cds.gif audio_cds.jpg etc rather than 0545.gif and image.jpg! This will improve relevancy of your page for related keyword
Name of domain, Sub directory and sub domain:-
Before you choose any domain name, directory or sub directory you should consider your keywords/ key phrases and also choose them according to your target market.