How to Use Instagram’s Live Video
Live is all the rage on social media right now. First, there were Periscope and Meercat. Then came Facebook Live, and now we see live videos on Instagram too.
There’s a good reason for this. Live video is one of the most significant and essential social media innovations. It is one of the best marketing tools for engaging with its audience.
Why Live Video Matters
The first thing to recognize about live video is that it can effectively transport viewers to another place live. That means you can invite your viewers to join your workouts, attend events with you, or join you over your morning cereal.
Whatever the case, you will be able to more directly engage with your audience – while your audience will be able to share many different experiences.
While live video is just catching on, there may well be a time when most of us can experience news live through the accounts of people we follow or where we can get multiple different views of a concert or an event.
How to Harness Live Video
For now, though, marketers and creators have a unique opportunity. There is an audience out there that is excited about live video, yet it’s something that many creators are not yet capitalizing on. That means that if you post live video, you will stand out as one of the only creators doing so – and that’s a great way to get more attention for your channel and more engagement.
And there are countless ways to use live video to promote a product or a service and better engage with your audience.
One of the best things about Instagram Live Video is that it will allow you to see comments posted live on your videos as you’re filming them. That means you can respond to those comments live, and your audience can feel like they are talking to you directly.
Imagine how much this can improve your engagement and trust with your viewers when they feel that you are a natural person they can communicate with directly! Imagine if they can share their concerns about your products or services, and you can now put them to rest.
Imagine if your favorite content creator were to go live over a breakfast vlog and if you had the opportunity to ask them questions and to tell them how much you appreciate their content.
Imagine if you could look through their live camera and feel what it’s like to walk down a red carpet with them or stand at the top of a mountain on their holiday.
These are the possibilities that live video creates; this is why you should get involved in Instagram Live! Tap the ‘Plus’ symbol at the top of your Instagram account to open your Stories camera and select ‘Life’…