“It’s the same old tissue, honey, it does not make a distinction, ok? It’s still going to work the same way”, my exasperated hubby hissed into my ear as I got containers after containers of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can’t think I in fact wrote ‘designer tissue’. So, yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it.
All the hoopla. The shenanigans. The ‘suck ’em in with good copy and fab color combo’. Hey, I am still a customer, bear in mind that. I am entitled to fall for nice product packaging, I have a prevailing right to be human.
They are so pretty … the packaging. I swear!
They have the ‘nature fan’ packaging, the ‘fruity’ packaging, the ‘lady on the go’ product packaging, and after that they have the ‘kids’ product packaging. I got 4 of each design bundles and made a run for the counter with them with my screaming kids and exasperated other half pursuing me in slow motion. It was certainly a ‘die-hard’ moment.
You know, when the hero is fleing from a bunch of wild bad men with gatling gun, and they’re contending your feet or something … and there’s an explosion behind you … and whatever happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. If I didn’t like the packaging develops a lot, I would find it comical enough. However I am dead major.
I liked the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my ‘needs to keep for referral’ clear folder. I don’t keep a great deal of stuff in there since I am quite selective about the designs that I like, but these packaging designs made the cut. They definitely did.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. They’re going to TOSS the PACKAGING away.
Why spend so much money on the packaging?” Maybe you’re also believing that the cash must go towards developing better quality products … for faster shipment options … or possibly the money needs to go towards investing prospective clients to expensive dinners in Italian restaurants. It’s your call, really.
The more effort you put into developing your packaging, more consumers will stop and take a look at your packaging or what’s inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to purchase your product boosts?
And without an electrifying packaging, customers are going to stroll past the heaps and stacks of other rival items … and yours … without even knowing you’re there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice product packaging.
Think about it!
They have the ‘nature enthusiast’ packaging, the ‘fruity’ packaging, the ‘woman on the go’ product packaging, and then they have the ‘kids’ packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my ‘needs to keep for reference’ clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into developing your product packaging, more consumers will stop and take a look at your product packaging or what’s inside the product packaging.